Exi Intelligent health app.

Helping Millions Achieve Challenging Health Goals.

Exi

Exercise Intelligence

HealthTech
SaaS
B2B
B2C

EXI makes prescribing exercise accessible, combining decades of scientific knowledge with pioneering technology. The intelligent platform automates personalised prescriptions for each person in a way that’s easy, effective, and scalable. With sophisticated motivational systems and incentives, Exi achieves lasting behavioural change for all, including the people who need it the most.

My Role

Product Design Lead

Led the design of a mobile MVP for personalised exercise prescriptions to help users manage chronic non-communicable diseases.

Platforms

  • Mobile (iOS and Android)

What I Did

  • Designed an MVP that is scientifically sound and medically safe.
  • Transformed complex medical data into an intuitive user interface.
  • MVP facilitated clinical and market Validation, attracting investment and partnerships.
  • Helped Exi achieve recognition in the health tech community.

Design process

Initial Research and collaboration
Collaborated closely with the founders to understand the intricacies of exercise prescriptions for various chronic conditions. This phase involved extensive research into medical guidelines and patient needs.
Algorithm design
Worked closely with engineering to design an algorithm to provide personalised exercise recommendations based on individual health profiles, taking into account contraindications and exclusions of different diseases.
User experience design
Focused on simplifying the complex medical approach into an easy-to-navigate interface. The design process involved creating prototypes, user testing, and iteratively refining the interface.
Safety and compliance
Ensured that the app adhered strictly to medical guidelines for safe exercise levels, especially for users with multiple health conditions including diabetes, cardiovascular disease, and Multiple Sclerosis.
Personalised exercise prescription
Focused on providing customised exercise plans specific to the user's health conditions and capabilities.
Visual feedback and motivation
Incorporated motivational elements and visual feedback to engage users and encourage adherence to prescribed routines.

Outcomes and achievements

Clinical validation
The MVP enabled the founders to successfully validate the approach, demonstrating its efficacy and safety, leading to clinical endorsements.
Investment and growth
The MVP facilitated several rounds of investment, enabling the expansion of an in-house team, rebranding from iPrescribe Exercise to EXi, and exit of the founders.
Recognition and awards
Included in the NHS apps library, shortlisted as Health App of The Year, and won GSK's global Transform the Future of Self-Care competition in 2019.
Broad impact
The app has been recommended by various reputable bodies including Harvard Heart Letter and UK Active, signifying its wide acceptance and impact.

Key Learnings

The Importance of user-centric design
The project highlighted how complex medical data can be transformed into a simple, engaging user experience.
Collaborative design
Working closely with medical professionals was essential to ensure the app's clinical accuracy and relevance.
Growth through validation
Clinical and market validation were crucial for securing investments and scaling the product.

Conclusion

The development of EXi stands as a testament to the power of blending health care expertise with innovative use of technology and good design. It has set a benchmark in the HealthTech industry, providing a model for developing apps that are both medically reliable and user-friendly. As EXi continues to evolve, it promises to enhance the quality of life for individuals with chronic conditions through personalised exercise prescriptions.
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Summary

  • Transformed complex medical data into an intuitive user interface.
  • Helped Exi achieve recognition in the health tech community.
  • Facilitated clinical and market Validation, attracting investment and partnerships.
  • Successful launch of new venture.
Exi Intelligent health app.